SHELLYS began life back in the 1950's and was a family run brand, with a few stores in London. SHELLYS first caught the eye and the interest of the public when they supplied the footwear for the band 'The Jam' (Paul Weller's first band) on their first major tour.
The success of the 'Jam' shoes prompted more store openings. In 1988, a well known London stylist named Kim Hunt selected a pointy toe, cuban heel zip boot (made in the 'Mister' factory in Spain) from the SHELLYS store in Neal Street, for a major photoshoot in British Elle. Suddenly, SHELLYS was the hippest shoe store in town, and Neal Street was propelled from a little known brand to one of the coolest (and now most expensive) retail streets in London! Tie-ins with hot 80's designers such as Katherine Hamnett, John Richmond & John Paul Gaultier followed and the fame and success of SHELLYS continued to grow.
The simple recipe for success was "listen to the customer and supply them with what they want". This philosophy, coupled with this new found 'cool', meant that through the 80's & 90's, Shellys was THE store in London for hot fashion shoes.
In 2008, the SHELLYS brand name was purchased by Eternal Best with a view to taking Shellys back to it's hip 80's heyday, having young, must have' styles, good quality & fair prices.